The Final Copy of Ilon Specht (2024)

8.2 Score

2024

4K Ultra HD

18 min

CC

Biography Documentary

The Final Copy of Ilon Sprecht is an intimate deathbed account of the unsung advertising genius who coined L'Oréal's iconic "Because I'm Worth It" slogan in 1971, a four-word feminist manifesto that, against all odds, changed advertising fo

• Director

  : Ben Proudfoot

• Production

  : Rachel Greenwald, Ben Proudfoot, Brendan Gaul